Working with Us
Authentication
Creating the Next Generation of World Class Entrepreneurs
From Customers to Commitment
The Digital Product Passport
Introducing The Platinum Guild Circle
The Platinum Guild Circle (PGC) is an exclusive industry membership club that increases value and elevates the platinum retail experience with authentication, registration, and long-term value-added services.
Designed to meet the expectations of modern luxury buyers, PGC offers a Digital Product Passport (DPP) that provides platinum jewellery retailers and consumers with proof of authenticity, secure ownership registration, and exclusive access to bespoke benefits.
By linking every registered piece to a unique DPP, we create a transparent and verifiable ecosystem that reinforces platinum’s status as the metal of prestige, purity, and permanence.
Platinum Ventures is supported by the Platinum Guild International
The Units of Platinum Jewellery Sold Worldwide in 2024
Meeting Consumer Expectations
Today’s luxury consumers demand more from their purchases.
They expect verification, ownership tracking, and seamless post-sale services.
These are features readily available in fine watches and high jewellery but rarely found in precious metals.
The DPP fills this gap by offering platinum buyers a superior ownership experience, complete with certification of authenticity, traceable provenance, and secure transferability.
Whether purchasing a platinum engagement ring or an heirloom piece, consumers gain peace of mind knowing their jewellery is verifiable, resaleable, and part of an exclusive network of registered platinum owners.
The Uplift in Consumer Consideration for Authenticated Jewellery
Enhancing the Consumer Experience
The DPP transforms platinum ownership from a one-time purchase into a long-term engagement.
With a DPP, owners can access product details, insurance support, and personalised jewellery care services at their fingertips.
Members also enjoy loyalty-based benefits, invitations to exclusive industry events, and VIP experiences tailored to their platinum collection.
This not only enhances consumer satisfaction but ensures that every platinum jewellery purchase continues to deliver value and prestige well beyond the point of sale.
The Annual Value Generated by the Leading PGI Celebrity Signature Collection
Driving Retail Value
For designers, manufacturers, retailers and entrepreneurs, the DPP is more than an authentication tool. It’s a powerful sales driver.
By offering a verifiable platinum ownership experience, retailers gain a competitive edge, increasing customer trust and driving higher-value sales.
The platform also supports seamless after-sales services, from trade-ins to insurance claims, strengthening consumer confidence in platinum as a long-term investment.
Data-driven insights from the DPP enable targeted marketing, personalised offers, and customer retention strategies, ensuring that platinum jewellery buyers return for future purchases.
As a result, partners who integrate the DPP into their sales process benefit from increased online visitors and foot traffic, higher conversion rates, and stronger customer loyalty.
Talk to us
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.
